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Select the country/region site for Midea brand products 選擇美的品牌產(chǎn)品所在國(guó)家/地區(qū)
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Smart Home
As the core operator for smart appliances, smart home systems and related industries and ecosystems,
Midea Smart Home focuses on creating intelligent scenarios for consumer-end users, driving user engagement and exploring data insights. Committed to becoming a high-tech leader, it aims to offer seamless, full-home smart solutions include services that deliver an optimal consumer experience.
Quick Facts
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Countries and Regions Worldwide
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Design Awards Won in 2018
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Production Centers
COLMO
COLMO
COLMO, symbolising ‘a(chǎn)scent’, was born at the peak of Mont Blanc in Europe. With the brand essence of being "born extraordinary" and the philosophy of "technology serving the essence of life, creating space for rational design," COLMO combines global frontier technology and advanced intelligent manufacturing. It aims to provide consumers with high-quality AI-driven home appliances featuring exceptional craftsmanship and self-learning capabilities.
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Toshiba
Toshiba
Toshiba is a world-known Fortune 500 brand founded in Tokyo in 1875. In 2016, Midea Group acquired Toshiba's home appliance business, establishing a strategic partnership that combines the best of both brands. This collaboration enhances their capabilities in R&D activity, patents, product quality and supply chain management, while also strengthening Midea's presence in the home appliance market across Japan and Southeast Asia.
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Midea
Midea
Midea's consumer appliances segment focuses on air conditioners, refrigerators, washing machines, kitchen appliances, and small household appliances. In the Chinese market, Midea holds a leading position across several categories, including microwaves, pressure cookers, rice cookers, heaters and electric water heaters.
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Little Swan
Little Swan
Founded in 1958, Little Swan is a global household appliance manufacturer specialising in washing machines, refrigerators, and air conditioners. It was among China’s first washing machine producers and launched the country’s first fully automatic model in 1978. Little Swan remains committed to enhancing family well-being through innovative, health-focused technologies and quality living solutions.
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WAHIN
WAHIN
WAHIN is Midea Group's innovative home appliance brand aimed at young, internet-savvy consumers. It offers a wide range of products, including air conditioners, refrigerators, kitchen appliances and electric water heaters. Leveraging Midea’s extensive R&D, manufacturing and sales resources, WAHIN delivers stylish designs, practical features and engaging experiences to surprise young consumers.
COOLFREE
COOLFREE
COOLFREE is Midea Group's high-quality residential central air conditioning system, designed specifically for the middle class. It combines quality and aesthetic design, meeting the lifestyle needs and personal preferences of consumers who seek both comfort and individuality.
Master Kitchen
Master Kitchen
Master Kitchen, Midea Group's premium custom appliance line, was born in Italy, drawing inspiration from European artistic heritage and the character of Milan and Modena. With a focus on industrial design and CMF (colour, material, and finish), it embraces global design trends and classic elements modernised for today.
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Eureka
Eureka
Founded in the U.S. in 1909, Eureka has been focusing on the cleaning industry for over a century. In 2021, Eureka entered the Chinese market, committed to delivering high-performance, easy-to-use cleaning solutions tailored to various needs. With a focus on efficiency, user-friendliness and consumer-driven innovation, Eureka aims to continually enhance the cleaning experience.
Comfee
Comfee
Comfee, part of Midea Group’s multi-brand family, operates globally with a presence in Europe, the Americas, and beyond. Comfee's kitchen and water heating appliances target a young, international audience, offering stylish designs and comfortable user experiences to promote a "comfort that you can feel" lifestyle.